Dane Buy Local serves as the premier destination for championing independent businesses in the greater Dane County Region. Established with a clear mission of fostering a resilient local economy, we are driven by a profound passion for building strong communities and connecting consumers with local merchants.

At Dane Buy Local, our mission is deeply rooted in three core principles: to educate the public about the profound benefits of prioritizing local businesses, to actively promote our members and their products and services within the community, and to foster collaborations with like-minded organizations, all with the aim of realizing our visionary goals.